Hi, I'm Ekaterina!
I specialize in empowering D2C e-commerce brands to tackle their digital challenges head-on – whether it's refining your design, amplifying your marketing efforts, or guiding your journey from idea to launch and beyond.
With a track record of working closely with diverse eCom businesses, I thrive on crafting compelling brand narratives through digital creativity and strategic design.
eCommerce is a dynamic realm, and navigating its complexities requires both creativity and strategy. Together, we can map out a tailored approach that centers around your vision, harnessing the power of data and customer-centric systems.
My experience at Shopify as a Commercial Accelerator equipped me with invaluable digital tools to move your businesses forward. Let's collaborate and draw the perfect roadmap to realize your vision!
Get in touch, and let's make magic happen ✨
About me
As an expert in low-code web design and an aficionado of all things e-commerce, I spent four years at Shopify, sprinkling digital magic on hundreds of brands, helping them to fly high in the online universe. Now, flying solo as an online business designer, I use my superpowers to tailor-make web designs, craft email marketing automations and handle anything in between. I don't just make you a pretty website, I'm here to help you solve any of your digital business problems, automate and systemize your business in the process. With an insatiable appetite for low-code tools like Shopify, Squarespace, Wix, Webflow, and Bubble.io, I'm always game for the next tech adventure. So, whether you're taking your first steps online, itching for a major e-commerce revamp, or have a web vision, consider me your digital sidekick. Let's conjure up some digital magic together!
How I can help your busness
Design & Creative Direction
Stuck in the planning phase of your launch or contemplating a re-brand without knowing where to begin? I approach design projects in a holistic & collaborative way. Let's explore your main competitors & get into the mind of your perfect customer. How do we talk to them via design? No business is the same, no project is the same. Talk to me about yours & let's bring your vision to life ✨
Organic Content Marketing
Are you still sending your newsletters to your entire email list or writing blogs just to fill the space, dot the 's and cross the i's so to say? I help e-commerce businesses identify a solid organic content strategy based on real customer problems and personas. My job is to figure out how to make your customer feel like your content is personalized just for them.
eCommerce Optimization
Let's talk analytics and how we can tighten up the numbers! Is your focus on CRO this quarter? Looking to improve bounce rates? Not sure why traffic is low? Lets dive deep and audit the data. Numbers can tell us a big-picture story about the overall health of your business, using the most granular points of contact with your customers. Allow me to find those missing pieces and paint the picture.
Portfolio
Kat Gottlieb
Kat is a multi-faceted and brilliant artist, who sells a variety of goods aimed at helping you manfinest your life the way you envisioned it, and to inspire you on a daily basis! Kat was looking to update her Wix website, move operations to Shopify and find ways of centralizing her business on the platform. She had a very specific look and feel for the site, that would showcase her art and tell her story in the way she wanted.
Ciao Chili
Ciao Chili, a consumer packaged goods business, sought a sleek and user-friendly website that effectively communicated their unique story. The primary focus was to create a compelling homepage that not only showcased their flagship product but also optimized the conversion process directly on the homepage. By seamlessly integrating strategic apps, we enhanced the product presentation and bolstered average order value (AOV) and customer lifetime value (CLV). Read on to discover the remarkable outcomes achieved through this project!
Xhastin's Healing Journey
Xhastin, a proud member of the Taku River Tlingit First Nation, has crafted a remarkable healing space drawing upon her profound journey as a First Nations woman and a survivor of residential school. With extensive expertise in Traditional Medicines, First Nations Health, and as a Certified First Nations Doula, Xhastin's work is rooted in a wealth of knowledge and experience. Our objective was to create a serene and minimalist website that authentically reflects Xhastin's land-based approach to healing in her practice. Together, we embarked on a transformative journey to showcase her vision and years of dedicated work in social services.
Botanical Elodie
Botanical Elodie, also known as just be., is an eco-conscious skincare brand that harnesses the potency of active botanicals to provide holistic skincare solutions. In their journey of rebranding an existing business, our primary focus was to capture the essence of their new upscale branding and packaging. Our goal was to design a website that embodies the brand's values of luxury, earthiness, and organic essence. Employing a minimalist design approach, we aimed to reflect the brand's commitment to simplicity and purity while delivering a premium user experience. Our objective was to create an aesthetically captivating and user-friendly website that resonates with the brand's audience and effectively showcases their range of organic skincare products.